The 1st International Business Conference on the Joint Brand Strategy of the European Union Supported AGREEN Project, of which our university is a partner, was held in Armenia.

The first International Business Conference of the AGREEN ¨Cross-border Alliance for Climate-Smart and Green Agriculture in the Black Sea Basin” Project, carried out by Tekirdağ Namık Kemal University with European Union funds, was held in Yerevan, the capital of Armenia. Opening speeches of the International Conference on Joint Brand Strategy held in Yerevan with face-to-face and online participation for the leading stakeholders of the agriculture, trade and research sectors. The inauguration was made by Violeta Dimitrova-Naydenova, representative of Dobruja Agricultural and Business School.

The first period studies of the AGREEN Project, carried out within the scope of the Black Sea Basin Cross-Border Cooperation Program 2014-2020 2nd Call for Proposals, are based on feasibility studies of climate sensitive agriculture (CSA) in the basin countries, development of a common brand strategy originating from the Black Sea Basin, sales and distribution of CSA products within the market and designing an interactive map of the logistics centers and their channels together.

In this first international conference of the project, jointly carried out by 2 universities, 3 non-governmental organizations and a development agency from Turkey, Bulgaria, Romania, Greece, Armenia and Georgia, the feasibility results, joint brand strategy report, good practice examples and climate change in each country were presented. Logistics centers on retail/wholesale marketing of climate agricultural products were shared with the participants. Representing our university, the academics of the Faculty of Agriculture and AGREEN project experts Prof. Dr. Fatih Konukcu, Prof. Dr. M. Omer Azabagaoglu, Prof. Dr. Selçuk Albut and AGREEN Community of Practice Coordinator Lect. Dr. Duygu Doğan made several presentations. There has been an increased interest in what kind of applications the concept of climate smart agriculture covers, country-based applications in joint brand development, and the characteristics of retail/wholesale centers.