The national focus-group workshop for studying stakeholders’ views and recommendations on the development of a regional brand for climate-smart agriculture (CSA) in the BSB within the frame of the AGREEN project was launched by the Armenian partners – ICARE foundation. The event was organized in presence mode and also streamed live for widening the audience.
The project team at ICARE presented the project aim, objectives, activities and expected results to the stakeholders coming from different organizations involved in the agricultural sector, academia representatives, local branch organizations and farmers, etc. They all discussed the best approaches to reach the potential customers of the climate-smart products applying different marketing tools and methods for making the common brand recognizable for the wide audience. Gathered more than 50 representatives for the discussion regarding the perspectives of the climate-smart agriculture in Armenia was very productive in terms of receiving very feasible and interesting suggestions from the stakeholders regarding the AGREEN common brand for CSA products.
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